Meghan Markle, Duchess of Sussex, has rebranded her lifestyle brand as 'As Ever.' The original brand launched as 'American Riviera Orchard,' in March 2024. The original name was inspired by where Megan lives, Montecito, CA, which is known as the American Riviera. She has said she felt too pinned down to the region with the original name, but rumor has it Meghan also couldn't trademark that name.
In her Instagram post Megan explains that 'As Ever' means "as it's ever been," a reference to her original blog The Tig where she shared things like crafting, cooking, gardening, etc.
"We are all clear at this point that jam is my jam" - Meghan
Meghan's new Netflix series "With Love, Meghan" will premiere on March, 4th. The timing of this rebrand is well coordinated because it turns out that Netflix is also backing this new business venture. We look forward to hearing more about that!
Image Credit: @meghan Instagram
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