Loloi, the well-known and beloved rug brand, is branching off and out into all things home under a new brand- Joon Loloi. Unlike its sister brand, Joon will be a direct-to-customer business and will sell everything from rugs to furniture to decor and more. Besides sharing the Loloi Brother founders, Joon Loloi is run completely separate from LoLoi; Loloi will continue to keep its exclusive to-the-trade and wholesale rugs.
